Exploration of the Integration and Innovation of Digital Art Elements and Traditional Cultural and Creative Designs

Abstract

Abstract Combined with the modern development form of traditional cultural and creative design, this paper proposes to use digital art elements to assist traditional cultural and creative design. The symbols of cultural and creative design are extracted using digital-assisted design technology, and the grayscale image extraction method is chosen to process the images of cultural and creative design. Then, combined with the YOLO v3 algorithm, CMT algorithm, and spatial mapping to realize three-dimensional tracking of real objects and real-time tracking interactions in mixed reality, adding digitally assisted experience of cultural symbols. With that, the theoretical model of digital art elements and traditional cultural and creative design is designed, and the procedural method of the entire cultural and creative design is analyzed. Online shopping consumer evaluations are selected, high-frequency words are classified, and consumers’ emotional tendencies are analyzed as well. The comprehensive scores of digital art and cultural and creative products are calculated using sense-quality evaluations. Consumers’ positive and negative emotions accounted for 75.72% and 17.49%, respectively, with the general negative emotion field accounting for the highest proportion of 10.54% and the medium and high negative emotion fields accounting for a lower proportion. It can be seen that the response of digital art elements to the cultural and creative design market is better, and its innovative design has a certain consumer market.