Exploration of the Core Elements of Midrange Women's Clothing Store Display Based on Consumer Evaluation

Abstract

In women's apparel market, store displays are playing an increasingly important role. however, in midrange women's clothing store, which occupies the dominant position of the domestic women's market , display shows the characteristics of blindness and fuzziness and the core elements of the display is not clear and lack of business agility as well as consumer relevance, leading to no obvious effect. This article, through literature review, expert consultation, field investigation and questionnaire survey, using exploratory factor analysis, sums up the core elements of the midrange women's clothing store display, in order to provide positive guidance for the display planning.