Abstract
As a product of the tourism performing arts industry in culture–tourism integration development, to develop a featured culture–tourism town is a new trend for tourism development in the new era. To analyze the social benefit of the culture–tourism industry, in this study, an artificial intelligence model for social benefit evaluation is constructed based on backpropagation (BP) neural network and fuzzy comprehensive analysis, with Yiyang Town taken as an example. The criterion layer in the model includes three indexes (life benefit G1, environmental benefit G2, and economic benefit G3), and the index layer contains 11 indexes (H1–H11). The weight values of cultural inheritance and protection, ecological environment improvement, and commercial economy development to the social benefit of the town are 0.522, 0.570, and 0.424, respectively. For G1, 41.20% is excellent; for G2, 39.5% is excellent; and for G3, 40.5% is good. In general, 30.76% of the total social benefit is excellent, with 37.69% being good, 21.48% being qualified, and 10.07% being unqualified. It is inferred that the total social benefit level of Yiyang Town is good according to the constructed model. Therefore, the culture inheritance and protection, the ecological environment improvement, and the commercial economy development are the key evaluation factors of social benefit.
Highlights
IntroductionAs a more advanced mode for the vigorous development of the industry, has become an inevitable trend (Kim et al, 2019; Urien-Lefranc, 2020; Yang and Wang, 2020)
As time goes by, Chinese tourists can no longer be attracted by purely scenic spots
Based on deep learning BP neural network and fuzzy comprehensive analysis method, an artificial intelligence model is constructed for social benefit evaluation, with Yiyang town taken as the research subject
Summary
As a more advanced mode for the vigorous development of the industry, has become an inevitable trend (Kim et al, 2019; Urien-Lefranc, 2020; Yang and Wang, 2020). Tourism performing arts is one of the typical forms in culture–tourism integration development in recent years. Being an important carrier of cultural heritage, it carries forward Chinese culture during tourism (Samora-Arvela et al, 2020). The tourism performing arts is increasingly energetic. According to relevant data from 2013 to 2017, the domestic number of channels for the tourism performing arts program increased from 187 to 268, up by 43%. The number of tourism performing arts programs increased from 53,336 to 85,753, with an increase of 61%. Audience of tourism performing arts increased from 27.89 million to 68.21 million, up by 145%.
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