Using Artificial Intelligence and Deep Learning Methods to Analysis the Marketing Analytics and Its Impact on Human Resource Management Systems

Abstract

AbstractIn recent years, all firms have been concerned with marketing analytics. They’re using numerous advanced technologies to analyse marketing analytics. Artificial intelligence (AI) and Deep Learning (DL) technology are highly capable of examining large databases for patterns and insights. These technologies enable the marketing function to encompass its reach and analytics empower a deeper understanding of how the market responds to actions. With the help of Deep learning, businesses are now able to connect a wide range of datasets to better understand what customers want with greater sophistication and analytic capacity, and then use that information to gain a competitive advantage. In addition, Deep learning uses numerous technical tools that excel at extracting perceptions and patterns from huge amounts of data and then predicting the future for marketing. Thus, Deep learning can potentially be used to create products that are tailored to what customers want. It has been found that marketing analytics play a significant role in HRM. It helps in examining the employees’ skill sets and developing a training programme based on the market demands. AI assists firms in determining target audiences and devising a strategy to meet its objectives. Also, AI technology adapts and learns from data to make data-driven decisions. Many time-consuming and managerial chores will be automated by HR software that includes artificial intelligence. A lot of administrative activities are automated and speeded up using AI. Moreover, to gain in-depth knowledge of Artificial Intelligence and Deep learning this paper is conducted. Furthermore, the article examines how artificial intelligence and deep learning technologies are utilised to assess marketing statistics, as well as their impact on human resource management systems. For this paper, descriptive research methodology has been used for this study, and secondary data has been used to obtain reliable conclusions.KeywordsDeep learningArtificial intelligenceMarketingHRMHuman Resource Management System (HRMS)