Abstract
The purpose of this research is to investigate the accountability of the extended technology acceptance model (TAM) in the domain of sharing accommodation platform service. Based on TAM, this research derived attributes such as network externalities, trust, interactivity, ease of use, usefulness, and intention to repurchase. This study selects Airbnb as the context. A survey was adopted as the main instrument of this research. The total number of valid observations is 450. For the data analysis, this study conducted frequency analysis, confirmatory factor analysis, correlation matrix, reliability test, and path analysis using structural equation modeling. The results show that network externalities are essential to account for trust and interactivity. In addition, the results show that interactivity is an influential element to both ease of use and usefulness. Moreover, usefulness is affected by trust and interactivity. Furthermore, this research reveals the positive association between usefulness and intention to repurchase.
Highlights
A sharing economy that uses surplus resources to create value is drawing attention around the world [1,2]
Previous studies argue that individuals in financial distress, given the economic crisis, have become more attentive to spending, which is the basis for the rapid growth of a sharing economy where resources are available at a lower cost [6,9]
To affiliate the research gap, in the current study, the structural relations between platform attributes represented by network externality and interactivity and intention to repurchase were examined using the expanded technology acceptance model (TAM) theoretical framework
Summary
A sharing economy that uses surplus resources to create value is drawing attention around the world [1,2]. Under economic recession and distress, the sharing economy is highly regarded as a solution because suppliers are likely to gain new economic value by using surplus resources, and consumers are likely to use resources at a lower cost than purchasing goods in a sharing economy [1,6,7,8]. Previous studies argue that individuals in financial distress, given the economic crisis, have become more attentive to spending, which is the basis for the rapid growth of a sharing economy where resources are available at a lower cost [6,9]. The sharing economy has been grown through the availability growth of information and communication technologies that simplified the sharing of physical goods and services [4].
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
