Exploration of Paths for Promoting Poverty Alleviation in Severely Impoverished Areas via “Internet plus Agriculture”—Based on a Survey of Poverty Alleviation in Nanqiao Town, Xunwu County, Jiangxi Province

Abstract

With the development of “internet plus agriculture”, promoting poverty alleviation through e-commerce marketing has become a hot topic. After investigating e-commerce marketing in Nantiao Town, Xunwu County, Jiangxi Province, the poverty-alleviating team of Jiangsu University of Technology has discovered that operation environment, core competences and main operation subjects of e-commerce are major factors which hinder poverty alleviation of povertystricken areas. To bring functions of e-commerce marketing platforms into full play to promote poverty alleviation of severely impoverished areas, it is necessary to guide publicities, improve industry layout, optimize resource allocation and innovate marketing models.