Abstract
Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively control the influence trend and scope of public opinion. How netizen’s opinions change and how to facilitate those changes are at the core of online public opinion control and guidance.
Highlights
In social psychology, attitude change refers to the change of a certain formed attitude upon receiving a piece of information or under the influence of a certain point of view . [1] Its essence is the continuous socialization of an individual[2]
According to social judgment theory, the attitude that one individual holds can be symbolized with an area which comprises of the acceptance area, unclear-attitude area and rejection area
When an individual encounters a piece of persuasive information or a new view, he will first make a judgment and find out which part of his attitude field information or opinions belong to . he can make responses based on the above principles on whether to embrace or reject the change
Summary
Abstract—Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively control the influence trend and scope of public opinion. How netizen’s opinions change and how to facilitate those changes are at the core of online public opinion control and guidance
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