Abstract
This paper provides an interpretive account of contextual factors that affect the progression of e-commerce in six Small and Medium Enterprises (SMEs) in a developing country context of Botswana. The methodology followed multiple in-depth case studies, using semi-structured face-to-face interviews, website analysis, observation and document analysis. Results show that contextual factors peculiar to each SME provide better explanations on how SMEs progress in e-commerce adoption. At the high level of adoption, managerial innovativeness and the nature of the external e-commerce market has contributed to success in two SMEs, whereas the local business environment in combination with some organisational factors can explain the low-level and non-adoption in the other four SMEs. Future implications indicate that managers need to pay particular detail to the unique and idiosyncratic nature of SMEs in guiding decisions for e-commerce adoption in their firms.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
