Abstract

This experimental study investigates the use of artificial intelligence (AI) technology and its role in improving human resources management, particularly the selection and recruitment process. The importance of this study lies in the using AI technologies within the business environment has significantly increased because of the contentious technological developments and the revolution of the internet of things that have been imposed in business environments, which made it imperative for organizations to keep pace with these developments and work with them to create an innovative and competitive business model. The study focuses on the artificial intelligence dimensions represented in technological skills, automation, and expert systems in improving the effectiveness of human resources recruitment and selection. Due to the nature of the study, a qualitative methodology was found to be more appropriate to achieve the objectives of the study. Accordingly, semi-structured interviews were conducted with a sample of twenty-five specialists in human resources management at Zain Telecom Company in Kingdom of Bahrain. The findings reveal that AI technology had achieved a high level of effectiveness in Zain Telecom Company, in addition to the presence of a positive qualitative role for AI technology in its dimensions (technological skills, automation, and expert systems) to improve the effectiveness of selection and staffing at an entrepreneurial organization operating in Bahrain (i.e. Zain Telecom Company). It has been concluded that AI gives promising answers for scouts to advance ability procurement by assuming control over the long run, burning-through redundant undertakings, for example, sourcing and screening candidates, to improve the nature of the recruiting cycle and kill human predispositions. Enlarged knowledge will be utilized broadly and progressively to create better and more successful outcomes; subsequently, routine authoritative positions will be supplanted by smart AI innovations and will slowly vanish.

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