Abstract

Exhibition spaces are often regarded as a communal space which situates content for the pleasure of viewing. Consistent with the current development of technology emergence in digital applications, these spaces have been affected in the way that the content and tools are now being developed in the realm of digital and virtual capacity. Exploration of new media design and aesthetics has tremendously supported the new hybrid space either conceptually or visually. The local scenario is also seeing a vast participation and interest from various domains where a large number of new inventions are designed and tailored to benefit from this multimedia diversity. Together with the shift of the situation, the built environment also faces new challenges where the physical entities are blended with digital attributes giving the users a sense of virtually participating in the space. Thus, the visual experience is also enriched when they visit these interactive exhibition spaces and able to interact with the artefacts or content in a multiple way to the otherwise static and linear story telling of exhibits. This paper aims to study visual experience in visiting exhibition spaces of the new media and aesthetics. There are many factors that can be observed, analysed and used as a tool to gauge visual experience, spatial experience and interaction. Existing spaces that are available locally have the infrastructure and advantages to be created in such manner, and observations have to be done for analysis purposes. Similar research projects and method applied elsewhere to observe these spaces can be also used as an insight to understand the visual experience further. Findings from the study will benefit research in areas of visual experience, engagement and how interaction proceeds in a multimedia environment. Exhibition spaces now undergo major change from a static space to a fluid, flexible one and offer a high technological platform. This opportunity contributes aptly in time to knowledge generation and societal well-being. The research outcome from this project will be in the form of some observation analysis on related spaces and a few case studies on related researches done. As the study is still in its infancy, more future works are envisioned to take place which includes prototype testing in the near future which will contribute to construct and design interactive exhibition space.

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