Experience of transformation of the book industry of the PRC in the conditions of the pandemic

Abstract

The scientific topicality. The book industry around the world has suffered significant losses due to the COVID-19 pandemic. It required the implementation of various anti-crisis measures and adaptation to these new circumstances. At present, a certain amount of experience has been accumulated, making it possible to summarize the effectiveness of measures taken in order to bring the book industry out of this crisis. Given that the People’s Republic of China was the first country to face the pandemic, its experience in transforming the book industry under such conditions deserves a detailed study.
 The purpose. Summarize the experience of transforming the book industry in PRC under the conditions of the pandemic; highlight its main directions; demonstrate that the success of overcoming the consequences of COVID-19 directly depends on the level of digitalization in the given field.
 The methodology. To achieve the stated goals, such methods as analysis of statistical material, sources on the topic of research, and summarization were used.
 The results. In the course of summarizing the experience of transforming the book industry of the PRC under the conditions of the pandemic, it was found that the success of overcoming the consequences of COVID-19 directly depends on the level of digitalization of the given field.
 The scientific novelty. For the first time, the experience of transforming the book industry of the PRC under the conditions of the pandemic is summarized.
 The practical significance. The successful experience of transforming the book industry of the PRC under the conditions of the pandemic can be used by other countries, including Ukraine.
 The conclusions. In the course of summarizing the experience of transforming the book industry in the PRC under the conditions of the pandemic, it was possible to highlight the following areas: transition mainly to online sales in book retail; active use of postal services as a delivery channel; opening of digital publishing resources to provide free access; expansion of media platforms for content distribution; organizing of online readings; use of multi-format content, multimedia content and cross-media for content distribution; use of the informative potential of the book industry to combat the pandemic in form of anti-epidemic publications and the development of platforms for informational resources. An analysis of this experience shows that the success of overcoming the consequences of COVID-19 directly depends on the level of digitalization of the book industry.