EXPERIENCE OF FORMATION OF STPATEGY OF PRIORITIES IN ACTIVITIES OF VETMEDICINE ENTERPRISES

Abstract

Practice confirms that every enterprise of veterinary medicine, as well as other branches of economy, cannot work effectively in market conditions without the developed strategy in which effective, payback priorities would be declared. This is important because in market conditions, companies are in ever-increasing technological requirements, the dynamics of the range of competitive products, strong competition, as well as the growing demands of consumers. Today, the market of products for veterinary medicine is focused mainly on manufacturers who have adequate, economically sound market motivation. Therefore, it is important for enterprises to work on the development and continuous improvement of priority areas of their development. And this, in turn, will contribute to the development of a model of effective management activities to solve important production problems, including the introduction of new technologies, the formation of promising areas of enterprise development in market conditions. It is the strategic priorities that should be the guideline for veterinary medicine enterprises in the short and long term.
 The development of strategic priorities should be based on positive experience, the level of qualification of staff who should clearly understand the goals of the enterprise and be directly involved in optimizing all available resources, their efficient allocation and use (Dikan et al., 2013).
 When setting priorities, it should be borne in mind that the markets for veterinary products coexist with other markets. This factor should be taken into account, because in such markets the presence of consumers is greater, respectively, and the diversity of their requests for different types of products presented in such markets is wider. And this reinforces the principles of competition, which producers should take into account when forming their priorities, focus on the production of high consumer quality products, appropriate price, which would satisfy consumers. Therefore, one of the key tasks of veterinary enterprises is the ability to assess their capabilities in a competitive environment.
 Experience confirms that to be market participants and compete successfully can be those companies that organize their activities taking into account the prospects of development, see the priorities, and achieve them. The purpose of the study is to summarize the experience of leading enterprises of veterinary medicine of Ukraine in the formation and practical implementation of priorities for their development.