Experience in Social Media for Mass Communication

Abstract

The next wave of growth in global communication is coming in the form of social media, which will be used extensively by people, groups, and companies for both private and business purposes. Marketers have massive opportunities to improve personalised interactions and hone in on targets for their companies thanks to the availability of social media and its rising usage for social networking. Marketers aim for young people and "innovators" on social media because they may "effortlessly" connect with them there. Based on extensive interviews with marketers and consumers, this paper explores the prospects of integrated communication in marketing. Explore the primary responses of consumers after having been exposed to corporate communications in their accounts on social networks, weblogs, and Wikipedia with the help of a wide range of viewpoints, such as qualitative as well as descriptive studies. Primary survey-based investigation into campus youths' networking behaviour was conducted in addition to a methodical examination of available additional data on the social media outline, evaluation of performance through klout scores, and in-depth interviews with marketers. The study's findings reveal emerging tendencies in corporate marketers' use of social media for contact, communication, information sharing, and cooperation in support of marketing efforts. The manager's mind may be fed with some richer ideas. If published, this research would unquestionably add to the growing body of knowledge in the exciting field of personalised marketing.