Expanding the Cross Cultural Communication Strategy of Chinese Animation Movies: Drawing on Japanese Experience

Abstract

Chinese cinema is an important way to creatively transform and innovatively develop excellent Chinese ideology and culture. It promotes the cross-cultural dissemination of China's excellent traditional culture and is a necessary part of China's international communication system. At present, Japanese animated films are an important medium and successful case for international communication of Japanese culture. This article takes the successful case of cross-cultural communication "Your Name." as the research object, analyzes the reasons for its huge audience and high-quality reputation in China, and summarizes its inspiration for cross-cultural communication of animated films in China.