Abstract
Bullwhip effect is one of the critical problems resulting in supply chain inefficiency. To alleviate the negative impacts brought by the bullwhip effect, it is important for the supply chain partners to develop collaboration to reduce lead time, facilitate information sharing, or execute vendor managed inventory strategy. This study focuses on a targeted designer footwear brand and statistically examines the existence and the causes of the bullwhip effect in the designer fashion supply chain. We collected 825 data including the real order quantity of each supply chain member, MOQ requirement, lead time, and heel heights, and conducted the empirical tests. Our findings show that the degree of bullwhip effect in our targeted brand is significantly correlated with the lead time and the shoe height only but not the minimum order quantity requested by the manufacturers. Managerial insights are also discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.