Abstract
AbstractWithin the unique context of COVID‐19, this feminist research provides novel insights on how gender‐specific issues are articulated in the experiences of women concerning their small businesses in a patriarchal developing nation. Based on the interviews of women business‐owners in Bangladesh, this research reveals the diversified gendered experiences of women in private and public spheres in continuing their business operations during the pandemic period. It also unveils patriarchal practices regarding women's discontinuing or closing down ventures due to the COVID‐19 crisis. Thus, the research substantially advances the understanding on the influence of gender on women's continuing or discontinuing or even closing down their businesses in a highly patriarchal developing nation during the pandemic period. It further offers important suggestions for policy practitioners in supporting women business‐owners of patriarchal developing nations during the COVID‐19 pandemic.
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