Abstract
The aim of this research is to analyze the influence of technological advancements on the competitive advantage and sustainability strategies of Certified B-Corporations operating in India. Through the use of both quantitative surveys and qualitative interviews, information was gathered from a diverse sample of Certified B-Corps spanning multiple industries using a mixed-methods strategy. The objective of this study is to assess the influence of technological advancements on sustainability practices, with a particular focus on the reduction of resource consumption and the mitigation of emissions. Furthermore, the research aims to examine the potential relationship between advancements in technology and the level of competitiveness. The results indicate a noteworthy and positive correlation between the implementation of sustainable practices and the adoption of technological advancements within Certified B-Corporations in India. This correlation is most pronounced in the domains of recycling and the utilization of renewable energy. Furthermore, it was discovered that technological progress has a beneficial effect on competitiveness, as evidenced by the analysis of market positioning and brand value. The research highlights the significant impact that technology has on promoting sustainable practices and sustaining market competitiveness. The significance of incorporating technological advancements into sustainability endeavors to bolster the competitive advantage and environmental and social responsibility of Certified B-Corps is underscored by these findings. Additional investigation may explore the efficacy of particular technological interventions in fostering sustainable business practices, thereby contributing to the collective comprehension of sustainability within the Indian business environment.
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