Examining the Main Mobile Learning System Drivers’ Effects: A Mix Empirical Examination of Both the Expectation-Confirmation Model (ECM) and the Technology Acceptance Model (TAM)

Abstract

This study aims to investigate the intention to use and actual use of Mobile Learning System (MLS) drivers by students within the UAE higher education setting. A set of factors were chosen to study and test the issue at hand. These factors are social influence, expectation-confirmation, perceived ease of use, perceived usefulness, satisfaction, continuous intention and finally the actual use of such MLS. This study adds more light to the MLS context because it combines between two models which are the Information Technology Acceptance Model (TAM) and Expectation-Confirmation Model (ECM). A set of hypotheses were developed based on such theoretical combination. The data collected from 448 students for the seek of primary data and analyzed using the Structural Equation Modeling (SEM) in particular (SmartPLS) to evaluate the developed study model and test the prepared hypotheses. The study found that both social influence and expectation-confirmation factors influence positively perceived ease of use, perceived usefulness and satisfaction and such three drivers influence positively students’ intention to use MLS. Based on previous proposed links, the study confirms that intention to use such mobile educational means affect strongly and positively the actual use. Scholars and practitioners should take care of learners’ intention to use and actual use of MLS and their determinants into more investigation especially the social influence and reference group ones within the educational setting. A set of limitation and future research venues were mentioned in details also.