Examining the challenges & problems faced by tourism social entrepreneurs in restoring craftsmanship at conflict-ridden tourist destinations

Abstract

This study examines the problems and challenges faced by the tourism social entrepreneurs in Kashmir Valley of the erstwhile state of Jammu and Kashmir, India, which has been witnessing a crisis due to political instability. This research aims to investigate how social entrepreneurship in the tourist industry affects artisans' livelihoods and the different trends in the development of craftsmanship. This research study employs a quantitative methodology and includes a sample size of 259 respondents selected through purposive sampling. The data was analysed utilising SPSS version 25.0, and the results demonstrate that marketing, financial issues, infrastructure deficiencies, and erroneous planning are the main impediments and difficulties faced by social tourism entrepreneurs in Kashmir. Furthermore, the results indicate that social entrepreneurship in the tourism industry can take several forms with effective administration and assistance. These activities may present substantial job prospects for skilled artisans. The findings of this research study can be utilized by academics, professionals, and researchers to formulate ideas and make progress in the field.