Abstract
Although the last decade has witnessed social networking sites of varied flavors, Facebook’s user growth continues to balloon, and relatedly, Facebook remains popular among the college populace. While there has been a growing body of work on ascertaining antecedents of Facebook use among college students, Collège d'enseignement général et professionnel (CEGEP) students’ acceptance of Facebook remains underexplored. The purpose of this study was to analyze CEGEP students’ acceptance of Facebook using the technology acceptance model (TAM). Structural equation modeling was conducted on data from a survey of 214 CEGEP students. We find that Facebook use is motivated by the core TAM constructs as well as the added factors of peer influence, perceived enjoyment, perceived self-efficacy, relative advantage, risk, and trust.
Highlights
Facebook is the world’s largest social networking site, with over 1.4 billion users to date (Newsroom, 2016)
The purpose of our study is to examine and understand the antecedents of Facebook acceptance among students enrolled at an English-language Collège d'enseignement général et professionnel (CEGEP) located in Montreal, Canada
The multiple-item questionnaire on Facebook use was administered to students at an English-language CEGEP in Montreal, Quebec
Summary
Facebook is the world’s largest social networking site, with over 1.4 billion users to date (Newsroom, 2016). Turkle (2011) argued that social networks instrumentalize relationships and provide the illusion of connection yet all at once distances ourselves from each other. A Facebook friend is only superficially related to being a friend in real life. It gives the appearance of connectedness without having to engage in the hard work required for maintaining a friendship in real life. To better understand how technology shapes social interactions, it appears necessary to first understand the antecedents of social network technology acceptance and use. A better understanding of the factors of technology acceptance can help inform the design of software applications by informing on the uses to which individuals apply such technologies. The purpose of our study is to examine and understand the antecedents of Facebook acceptance among students enrolled at an English-language CEGEP located in Montreal, Canada
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