Abstract
AbstractThe existence of risky choices makes the study of attitudes toward risk important. In this article we ask the following questions: Do risk‐neutral preferences maximize utility? Are there other measures of social welfare that can explain risk aversion in society? What effect does evolution have on the distribution of risk attitudes and the measures of social welfare? In a static environment risk‐neutral risk attitudes maximize utilitarian measures of social welfare, and risk‐averse attitudes maximize Rawlsian measures. In a dynamic system agents will tend toward risk, preferring greater affinity for risk when they can accumulate wealth. © 2004 Wiley Periodicals, Inc. Complexity 9: 25–30, 2004
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