Abstract
The COVID-19 has influenced customers' purchasing behavior, especially the acceptability of mobile payments based on quick response (QR) codes. Sustainability is key for retail to thrive. In this context, customer acceptance of QR code–enabled m-payments needs further improvement. This study examines the critical antecedents affecting QR code–enabled m-payments acceptance intention, with the aim of determining why customers must accept QR codes. The Mobile Technology Acceptance Model was modified, as we examined ease of use, usefulness, transaction convenience, transaction speed, attitudes, optimism, and personal innovativeness to investigate customers’ adoption of mobile shopping in grocery stores using questionnaire survey data of 351 respondents. Most constructs in the model influence shoppers’ intentions for accepting QR code–enabled m-payments. Consumers are more likely to use mobile shopping channels if the system is simple and easy to use. A validated model would be an invaluable guide for researchers during the creation and improvement of QR code–enabled m-payments studies.
Highlights
The Build Back Better strategy and the effect of the “new normal” has greatly influenced today’s customers’ purchasing behavior as well as retailing
To ensure perceptions were based on direct behavioral experiences with the object, only users who purchase through mobile shopping in grocery for the past 12 months were included during analysis
This study was designed to assess customers’ willingness to accept quick response (QR) code–enabled m-payments following the adoption of m-shopping in grocery stores
Summary
The Build Back Better strategy and the effect of the “new normal” has greatly influenced today’s customers’ purchasing behavior as well as retailing. This necessitates adoption of a good strategy to accomplish Goal 12 of the sustainable development goals—sustainable consumption and production— to sustainably cover the needs of firms and customers. To link customer demands with production, technology may be used to simplify buying procedures, which can help manage shopping habits and consumption. Tesco’s South Korean subsidiary, Home Plus, established virtual stores around subway stops. The layout of these virtual storefronts is identical to that of a physical store.
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