Examining Frame Formation in Peer Group Conversations

Abstract

Frame analysis has been used to examine the ways in which movement groups articulate their goals, recruit participants, and respond to the counterframes of their opponents. But, with the notable exception of William Gamson's Talking Politics, theorists have not paid serious attention to the conversations of peer groups. This essay revisits some of Gamson's observations in an attempt to extend the scope of existing theory on frame analysis and peer group conversations. I begin with the premise that collective action frames are not only the product of shared, cultural narratives and personal experiences; they are also shaped by behavioral expectations, that are specific to the group, that regulate how the group “talks politics”, and that delimit the boundaries of group-belonging. In exploring these group-specific dynamics, I draw attention to the relationship between “interaction frames”, that are used to structure the dialogue of the group and “speaking positions”, that are used to align new action-demands and political ideas with the preexisting frames of the group. My intent, in introducing these concepts, is not to provide a finished methodology but to present a beginning framework for future research and discussion. As I suggest here, the most promising answer to the questions posed by this essay lies in expanding the dialogue between the Goffmanian undercurrents of frame analysis and aspects of systems theory.