EXAMINING DISTRIBUTORS SATISFACTION IN MULTI-LEVEL MARKETING COMPANIES IN AFGHANISTAN

Abstract

This study looked into the elements that influence distributor satisfaction with multilevel marketing (MLM) companies in Afghanistan. Five factors were investigated: method to diffuse business opportunity, perceptions of products and services, perceived quality of training program, perceived quality of recruiting process, and up-line support. After collecting data with the use of survey questionnaires and analyzing these data using SPSS the result of multiple regression indicated the following outcomes: the first three parameters (Method to diffuse business opportunity, Perceptions of products and services, Perceived quality of training program) had a considerable impact on distributor satisfaction, according to the results of the multiple regression analysis. The other two factors which are Perceived quality of recruitment process and Up-line support had no significant relationship with distributors’ satisfaction.