Abstract
To reduce alcohol-impaired driving among college students, some university officials have organized safe ride programs for their campuses. Such programs provide transportation for students from local bars and restaurants to campus-area housing. In June 2001, Midwestern University (MU) initiated a safe ride program, the Midnight Special, as part of a larger network of expanded transportation services. Responding to a query from the MU Faculty Council for more information about the safe ride program, a preliminary assessment of the bus service was conducted. Using both quantitative and qualitative methods, information was sought regarding the use of the service, perceptions of the value of the service from key stakeholders, and insight on how the service contributes to the campus environment and student culture.
Published Version
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