Abstract
Security is considered a basic human need, according to Maslow’s hierarchy; however, it is hard to define exactly what the term means. Globalization, the digital environment, bring new dimensions and increasingly diverse interpretations of security to life. These new approaches, while reducing the consistency of the concept, allow an understanding of individual attitudes towards security. In recent years, several researchers have analyzed the psychological dimension of security at a personal level and ontological security in relation to citizens, residents, employees and students; however, based on a review of research history, there is still a scientific gap with regard to the perspective of customers and consumers. Accepting the fact that market actors are increasingly taking their share of creating a secure environment, in our empirical study we focus on corporate involvement and contribution through an examination of consumers’ perceptions of security. Corporate security is originally a field supporting the smooth operation of the organization, but nowadays it has become an important element of corporate strategy and also a factor of competitiveness. Keeping that in mind, our objective is to get a picture of how consumers judge the contribution of companies to the general sense of security in Hungary, what security-related tasks they expect from the corporate actors, and how they feel about a company’s security-related performance. In our study, we develop the ontological security model of consumers, into which we integrate—next to the individual socio-psychological features and the macro-environmental elements—the dimension of the assessment of corporate performance, the possible components of which are analyzed during the quantitative primary research.
Highlights
Published: 6 September 2021The sense of security, along with those elements of wellbeing that can be described using general economic indicators, is one of the main benchmarks of postmodern human prosperity [1]
It is evident that an individual’s subjective sense of security as a consumer is inseparable from his overall security perception, so we can build on previous research results in this respect; we aim to examine what security-related tasks are identified by consumers and how they assess the performance of the companies in this area
When defining the pre-study hypotheses, we could rely on studies conducted in the field of ontological and psychological security [9,13], as well as the results of measuring perceived security in general [56], these analyses focus on a specific spectrum of the security dimensions
Summary
The sense of security, along with those elements of wellbeing that can be described using general economic indicators, is one of the main benchmarks of postmodern human prosperity [1]. The significance and the components of a sense of security are constantly changing, new dimensions of security appear, and in the meantime its establishment and maintenance take place in an environment where the standard politics/economics and state regulation/market equilibrium dichotomies are falling apart, allowing room for the involvement of corporations. Security is not merely an abstract notion [2] since paradigms emphasizing the legitimacy of human and personal safety appeared from the 1990s as a counterpoint to the traditional state-oriented security policy approach [3,4].
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