Ex Post Facto Evaluation of Participant Recruitment Techniques in a Zoological Setting

Abstract

Existing literature suggests that passive recruitment techniques, such as those using signage, have been demonstrated to be an effective and reliable recruitment mechanism. The current evaluation examined the differences in participant-provided responses in a zoo exhibit between active and passive recruitment methods using a post facto analysis. Findings from this evaluation of data collected demonstrate that survey completion rates and most participant demographics remained consistent between the two recruitment methods. However, there was an observed difference in participant-provided responses when comparing the active and passive recruitment strategies. Passive recruitment strategies have the potential to reduce participant reactivity. Based on the findings of this evaluation, it is recommended that researchers employing passive techniques utilize signage that is disruptive to the visitor experience to draw attention, keep survey instruments easy to understand, and avoid conflicting with the overall visitor experience.