Abstract

Cracow is a tourism centre both on a regional and national scale; it welcomes several million tourists annually, and the number increases each year. In 2010, the number of visitors to Cracow exceeded 8 million. The city is very well prepared to receive vast numbers of tourists, both national and foreign, from the perspective of the development of tourist infrastructure. The gastronomy, accommodation and entertainment base, as well as the ever - growing conference and congress facilities, make Cracow a city that satisfies the needs of tourists of varied preferences and motivations. A vital question is also the price diversity when it comes to tourist services, which makes the city available also to visitors with lower incomes. Cracow is, furthermore, a great center of museums. Numerous monuments of magnificent historical and architectural value attract an immense number of tourists, and tourist routes that have been created in the city facilitate the visiting process. The goal of this article is to present Cracow’s Historical Museum - Schindler’s Factory. The article will describe the significance of the museum in the 21st century, as well as its promotional and informative activities. The results of a survey carried out on a group of one hundred visitors to the museum will also be presented. The goal of the survey was to learn what the main reasons for their visit were, as well as their opinions, on how the city promotes and encourages tourists to visit this particular museum.

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