Evropska unija i Japan - spoljno-trgovinske relacije i transfer japanske biznis prakse u evropskom biznis okruženju

Abstract

The European market is one of the most attractive markets for foreign investments. The presence of Japanese direct investments, as well as a large number of Japanese companies that coexist with European companies, indicates the mutual influence of different management philosophies in the European business environment. The results of the research in the paper indicate the identification of areas in which the transfer of Japanese business practices on the European market has been successfully carried out. At the same time, the analysis of companyand business-specific business practices and culturally dependent management philosophies in the work identify the key parameters of the difficult transfer of Japanese business philosophy in the European business environment, which is also the basis for further research in this area.