EVOLUTION OF THE BUSINESS INDUSTRY IN THE POST-COVID-19 ERA

Abstract

This study examines the evolution of business industry in the post-COVID-19 era, aiming to identify key transformations and strategic imperatives for businesses. Utilizing a comprehensive analysis of organizational adaptation theories, disruptive innovation concepts, and dynamic capabilities frameworks, the research explores fundamental shifts in the global economic landscape. The study reveals accelerated digitalization, supply chain reconfiguration, and evolving consumer behavior as primary drivers of change. Three critical strategic imperatives emerge: digital transformation and innovation development, operational model flexibility, and integration of sustainability principles. The findings suggest that successful navigation of the new reality requires companies to fundamentally rethink their role in society and ecosystems, balancing short-term efficiency with long-term sustainability. This research contributes to the understanding of organizational change dynamics in high-uncertainty environments and provides a multidimensional model for analyzing strategic decisions in the post-pandemic era.