Abstract
This study aims to introduce an event in educational institution by adopting cultural event that was rife in Indonesia such as Jember Fashion Carnaval. The event which was named Carnival based on research has shown results. (1) Event carnival can improve the school brand, (2) Event Carnival activities that were attended by many junior and senior high schools indicated the formation of a network society, (3) event which were based on local wisdom and culture was infrequently done in schools. (4 ) Carnival event for PKP JIS High School was part of marketing communication that was important in the context of school promotion. This study uses a qualitative design with a case study approach. The data is carried out through observations, interviews and documentation studies
Highlights
PENDAHULUAN Event merupakan kegiatan penting dan menarik karena bentuknya yang berbeda serta polanya yang menawarkan aneka ragam aktivitas yang bisa dinikmati oleh banyak orang
(1) Event carnival can improve the school brand, (2) Event Carnival activities that were attended by many junior and senior high schools indicated the formation of a network society, (3) event which were based on local wisdom and culture was infrequently done in schools. (4 ) Carnival event for PKP JIS High School was part of marketing communication that was important in the context of school promotion
A mobile linear accelerator unit dedicated for electron beam intraoperative radiation therapy (IORT(Getz, Andersson, & Carlsen, 2010)(Crowther, 2011) event merupakan bagian dari konsepsi atau gagasan secara sosial yang memiliki agenda dalam pemberian makna sebuah konsep bisnis yang berbeda, dengan para pengunjung atau komunitas yang berbeda serta desain event yang selalu berganti atau berubah
Summary
Jakarta Selatan Jakarta Timur Depok Jakarta Selatan (penamaan) dari formal ke informal. Massa yang banyak menjadi salah satu indikator suksesnya kegiatan event, meskipun kita perlu melihat dari sudut segmentasi pasarnya agar sasaran dan tujuan dapat tercapai. Dalam konteks event Carnival 6th 2018, para pengunjung yang datang dapat diklasifikasikan sebagai berikut: (1) Peseta lomba kegiatan yang terdiri dari lomba futsal, lomba basket, lomba popsong, lomba pidato, lomba LPBB, lomba Ratoeh Jaroe, dan lomba tari tradisional. Jumlah massa yang hadir dalam kegiatan event Carnival : Bagi Veronica mengambil apa yang ada di masyarakat merupakan sebuah pengalaman yang dapat meningkatkan value added (nilai tambah). Beberapa tindakan positif yang harus dilakukan antara lain melakukan hubungan individual dengan lingkungan sosial, menampilkan pesan-pesan simbolik, menambah tampilan-tampilan sebagai bentuk komunikasi visual, dan kolaborasi dalam menyelesaikan sebuah agenda bersama. Futsal Basket LPBB Pidato Agama Islam Pop Song Tari Saman Tari Tradisional Acara Puncak Jumlah
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