Abstract
The aim of the article is to highlight pragmatic role of evaluative vocabulary in British travel articles. For this purpose, such notions as tourist discourse, evaluative language, pragmatic meaning are defined, main features of tourist discourse are described, pragmatic meaning of evaluative language in travel articles is identified. The research was conducted based on travel articles from the Official Tourism Website of Great Britain www.visitbritain.com. To carry out the research the following methods were used: descriptive, deductive methods as well as elements of functional, discourse, and pragmatic analysis. Tourist discourse combines elements of several discourses, i.e. advertising, popular science and some specific ones. An essential feature of travel articles is the use of positive strategy, aimed at formation of positive attitude of potential tourists towards the tourist object. Such evaluative language means as evaluative attributive word combinations, evaluative adjectives, superlative adjectives, evaluative adverbs, connotatively marked nouns and verbs are used in British tourist articles to fulfill the pragmatic purpose, i.e. to positively impact the potential tourist.
Highlights
IntroductionIt can be argued that English is the language of international tourism, the English language investigation in tourist discourse is relevant in the framework of linguistics
Globalization processes have significantly influenced the development of tourism
Characteristic of travel articles is the use of positive strategy, which is aimed at creation of potential tourists’ positive attitude to the tourist object
Summary
It can be argued that English is the language of international tourism, the English language investigation in tourist discourse is relevant in the framework of linguistics. Nowadays scientists increasingly shift their focus to the peculiarities of tourist English. They explore its stylistic features, lexical and grammatical peculiarities as well as its social and cultural dimensions. The novelty of this investigation is due to the functional and pragmatic role of evaluative language in tourist discourse. The purpose of the research is to define the role of evaluative language in British tourist discourse within the framework of its functional and pragmatic functions. Language data used in the research includes travel articles from the Official Tourism Website of Great Britain www.visitbritain.com. Research methods used for implementation of the tasks set out for the research include general scientific methods, i.e. descriptive and deductive methods as well as linguistic methods, i.e. elements of functional, discourse, and pragmatic analysis
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