Evaluation on the Influence of Corporate Culture Based on BP Neural Network

Abstract

In this paper, the BP neural network method and software related are used to evaluate the influence of corporate culture, in order to provide decision-making basis for business management. The evaluation on the running culture system of enterprises facilitates managers to adjust strategies and tactics and maintain the effectiveness of the cultural development. In this paper, an evaluation system on the influence of corporate culture is first established, and then the BP neural network evaluation method is used to evaluate the influence of corporate culture and the statistical data are processed with computer, thus realizing the quantitative evaluation on the influence of corporate culture and providing the enterprise managers with decision-making basis. The results after computer processing are very close to the actual situations, showing that using the BP neural network evaluation method to evaluate the influence of corporate culture is operational and is effective.