Abstract
The main goal is to consider the main provisions of strategic planning for the development of recreational tourism in Crimea based on an assessment of the influence of macroenvironmental factors, which makes it possible to develop aggregated indicators for the medium term to increase the competitive position of the republic's recreational business, enhance the role of the market for recreational and health services, and improve the quality parameters of provided recreational services. The study examines the key positions of the STEEP-analysis of the external macroenvironment for the development of recreational tourism in Crimea, which have a high probability of implementation. The ratio of organized and amateur recreational tourism, which affects the level of occupancy of the room fund of collective accommodation facilities, changes in their profitability based on the indicators of the State Program for the Development of Resorts and Tourism of the Republic of Crimea in 2015-2022, has been estimated. As one of the approaches to strategic planning, the application of the quantitative method of scenario forecasting is considered, which made it possible to determine the dynamics of such forecast indicators as the potential volume of provided recreational services, the number of arrivals and accommodated tourists and recreants, the volume of income of recreational tourism taken out of the shadow turnover and calculate the increase in the volume of recreational services of the Republic of Crimea in the amount of 409.3 million rubles for the period 2020-2026.
Highlights
The main goal is to consider the main provisions of strategic planning for the development of recreational tourism in Crimea based on an assessment of the influence of macroenvironmental factors, which makes it possible to develop aggregated indicators for the medium term to increase the competitive position of the republic's recreational business, enhance the role of the market for recreational and health services, and improve the quality parameters of provided recreational services
The study examines the key positions of the STEEP-analysis of the external macroenvironment for the development of recreational tourism in Crimea, which have a high probability of implementation
The ratio of organized and amateur recreational tourism, which affects the level of occupancy of the room fund of collective accommodation facilities, changes in their profitability based on the indicators of the State Program for the Development of Resorts and Tourism of the Republic of Crimea in 2015–2022, has been estimated
Summary
Российский университет дружбы народов Российская Федерация, 117198, Москва, ул. Миклухо-Маклая, д. 10, корп. 2. Основной целью является рассмотрение центральных положений стратегического планирования развития рекреационного туризма Крыма, опираясь на оценки влияния факторов макроокружения, что позволяет разработать укрупненные показатели на среднесрочный период для повышения конкурентной позиции рекреационного бизнеса республики, усиления роли рынка рекреационных и оздоровительных услуг, улучшения качественных параметров предоставляемых рекреационных услуг. В ходе исследования изучаются ключевые позиции STEEP-анализа внешней макросреды развития рекреационного туризма Крыма, имеющие высокую вероятность реализации. Следовательно, состояние и тенденции развития рекреационного туризма Республики Крым во многом зависят от влияния факторов макроокружения и определяют главные направления стратегического планирования развития рекреационного туризма Крыма, одной из задач которого является разработка стратегического плана развития рекреационного туризма для того, чтобы использовать возможность выбора более адаптивного варианта (проекта) использования факторов внешней среды, влияющих на рыночную конъюнктуру сферы рекреационных услуг
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