Abstract

The article considers the ecological and socio-economic essence of balanced recreational tourism. The research of the balanced recreational and tourist market on principles of the concept of sustainable tourism development is covered. The main conceptual directions of ensuring the development of balanced recreational tourism based on studying the approaches of foreign and domestic researchers investigated. The conceptual bases of the development of balanced recreational tourism are offered based on the European experience. It is proved that the development of balanced recreational tourism in our country will contribute to the harmonization of ecological and socio-economic development of the territory and will create a competitive and unique market product. The necessity to need for consideration of the existing domestic and European theories and concepts for the development of balanced recreational tourism is substantiated.

Highlights

  • According to the World Tourism Organization at the UN, Ukraine ranks 9th in Europe in the number of tourists visiting it

  • The number of international tourism revenues in 2019 reached about 1.5 billion, which is 4% or 54 million more than in 2018. Such data are provided by the WTO, noting that 2019 was the tenth year in a row for world tourism with positive dynamics, and this gives grounds to classify tourism as a reliable and sustainable sector of the economy, even in conditions of instability, uncertainty and social upheaval

  • In conditions of growing needs of the population in recreation and tourism, extensive and intensive interaction of society and nature, there is a wellfounded need for the systematic use of natural resources through the use of appropriate mechanisms for balanced use of nature, one of which is environmental-oriented tourism, which aims at implementing the conceptual foundations of sustainable development [4]

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Summary

INTRODUCTION

According to the World Tourism Organization at the UN, Ukraine ranks 9th in Europe in the number of tourists visiting it. The main methodological prerequisite for development should be considered the priorities of socio-economic progress and environmental quality On such an integrative basis, it is possible to ensure the adequacy of the interests of ecology and economy with the dominance of environmental criteria, requirements, and indicators. Proper quality of the environment in the process of sustainable ecological and economic development should become a necessary prerequisite and the end result. This is possible only in the process of an integrated approach to solving this problem [2]

ANALYSIS OF THE LAST RESEARCH AND PUBLICATIONS
MATERIALS AND RESEARCH METHODS
RESULTS AND DISCUSSION
Entry tourists much more often visit the mentioned area
CONCLUSIONS
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