Evaluation of the Effect of Implementing Green Human Resource Management on Sustainable Performance concerning the Mediating Role of Corporate Social Responsibility in the Banking Industry

Abstract

The main objective of this study was to evaluate the effect of implementing green human resources management (GHRM) on sustainable performance with respect to the mediating role of corporate social responsibility (CSR) in the banking industry of Iran. This is an applied study by purpose and is a descriptive-survey study in terms of method. In order to collect the research data, a questionnaire was exploited. The statistical population of the present study included the staff senior managers of 27 banks operating in Iran. Initial estimates indicated that the total number of members of the statistical community was equal to 1452 people. Considering a large number of these people, Cochran's formula was used to identify the sample size of the study. Finally, 304 people were selected as the sample size. For the research data analysis, the structural equation modeling (SEM) method was employed in Smart PLS software. The results represented that green human resource management has a positive and significant impact on sustainable performance and corporate social responsibility. Moreover, the results demonstrated that corporate social responsibility in the banking industry has an influential mediating role in the relationship between green human resource management and sustainable performance. Accordingly, one can say that the application of green human resource management measures has had a significant impact on sustainable performance. In the meantime, the role of the components of corporate social responsibility and specifically moral responsibility is very important and decisive.