Abstract
Abstract The main purpose of this study is to evaluate the performance of sports centers using the fuzzy analytical hierarchy process (FAHP). Our empirical results provide two main insights: first, sports center business management strategies comprise six dimensions and 23 indexes; second, the FAHP analysis shows that the six dimensions are (in order of priority) service prices, site conditions, operations management, traffic conditions, sports products, and staff quality. This study uses the FAHP along with mathematical computing to provide sports center managers with a reliable decision-making reference, and to assist them in formulating the most effective business strategy.
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