Abstract
This study aims to utilize the fuzzy analytical/network process (FAHP/FANP) and decision-making trial and evaluation laboratory (DEMATEL) approach to recognize the influential indicators of sport centre business management in Taipei city’s sports centre. Twenty-three of sports centres with six-dimensions were identified from the literature review and interview with twelve experts (academic and practical experience). By considering the interrelationships among the indices, DEMATEL was used to deal with the importance and causal relationships among the evaluation indices of sports centre. Then, we employ the FAHP/FANP to determine the weight of each management criterion. Our empirical results provide two main insights: first, sports centre business management strategies comprise six-dimensions and 23 indexes; second, the FANP analysis shows that the six key factors are (in order of priority) service price, site conditions, operations management, traffic conditions, sports products, and staff quality. This study uses the FANP and DEMATEL along with mathematical computing in order to provide sports centre managers with a reliable decision-making reference and to assist them in formulating the most effective business strategy possible.
Highlights
Taiwan has seen rapid economic growth recently, with its gross national income reaching US $17,590
The results show that the critical order for the sixdimensions of the sports centre evaluation is “Service prices (SP): service prices (0.294),” “Site conditions (SC): site conditions (0.209),” “Staff quality (SQ): staff qualifies (0.076),” “Sport products (SD): sport products (0.130),” “Traffic conditions (TC): traffic conditions (0.078),” and “Operations management (OM): operations management (0.212).”
This study adopted the quantitative evaluation indices developed by the Taipei city sports centres to establish a fuzzy network hierarchical structure
Summary
Taiwan has seen rapid economic growth recently, with its gross national income reaching US $17,590. The Taiwanese have switched to two-day weekends and are becoming more health conscious; they are eager to pursue leisure activities. Taiwan’s government is attempting to provide a variety of leisure activities suitable for all ages, genders, habits, employment backgrounds, and physical abilities. The government is promoting sports in order to help people switch from an indoor to an outdoor lifestyle and acquire a lifetime sport habit. Taipei needs more public sports centres to enable the Taiwanese to more attend sports activities, perform community service, pursue lifetime learning courses, and enjoy artistic activities. The selected nongovernment organizations must support a variety of sports activities, courses, exhibitions, and community programs in the sports centres while helping city residents improve their health and quality of life
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