Evaluation Of Quality Of Provided Sports And Health Services In Russia

Abstract

Today one of the most popular trends of consumer behavior is the aspiration of the person to a healthy lifestyle and maintaining working capacity in the long term. Service sphere - the sector of national economy which has shown confident growth recently. Trends of digitalization of the social and economic relations in society promote this process, changing the nature of service activity, saturating the market with new services, giving ample opportunities for use of new methods of management. One of successfully developing segments of the services market is physical culture and sport services one. According to authors, features of rendering services process, unlike production, are formation of the customized, individual offer considering consumer preferences, and originality of process of service in each transaction. The purpose of article is studying sports organizations management methods in the Russian Federation based on assessment of consumers satisfaction level. The paper is concerned with the positive effects of independent assessment of provided services quality carried out by the physical culture and sport organizations. Much attention is given to the list of subjective and objective criteria for evaluation of the sports organizations activity. The author gives a detailed analysis of Moscow and Samara fitness clubs ratings on the basis of which the author states the lack of the uniform technique and the mechanism of their creation. The relevant importance of this research consists in studying commercial fitness clubs management methods in Russia.