Abstract
The customer satisfaction evaluation of product customization helps to improve the market competitiveness of customization enterprise. In order to evaluate the customer satisfaction of customized product scientifically, customized product customer satisfaction evaluation index systems was established from six aspects of quality, functionality, brand, price, service, payment and method for determining the right to re-evaluation based on gray relational degree was proposed. Then use the gray statistical method to establish evaluation matrix, fuzzy comprehensive evaluation method to evaluate customer satisfaction of customized product. Finally, an application case of customized mobile phone customer satisfaction evaluation was given to validate the feasibility and effectiveness of the evaluation system.
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