Abstract
Most authors give leadership a great importance as a socio-psychological factor within the system that constitutes business management. The present exposes a field research work in a service company located in Acolman, State of Mexico, with the purpose of analyzing leadership on the basis of competencies, privileging the affective and cognitive character of the personality of its leader. For its measurement, a questionnaire adapted from the Leader Behavior Description Questionnaire (LBDQ) prepared by Almudena (2010) was applied, which consists of 48 questions. Altogether, ten factors were evaluated that were named Interest, vision, ability to learn and make learn, competences, commitment, sincerity, ambition, self-knowledge, enthusiasm and leadership. The measurement was made through the statistical program SPPS (version 22) on the Likert scale, where satisfactory ratings were obtained in the evaluation.
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