Evaluation of investments in the tourism sector with a local focus

Abstract

Evaluation of investments in tourism (as a cross-section industry) is a complex issue that needs to be addressed systematically by using a combination of quantitative and qualitative methods. This article deals with the setting of an ex-post evaluation framework for the assessment of impact interventions on the tourism sector at all its levels, especially the local one. The design of an evaluation framework for the tourism sector supported by the recommended approaches and methods is the first result of this methodically focused paper. The proposal to adopt the Method for Impact Assessment of Programmes and Projects = MAPP method into the tourism sector on a local level, including indicators, measures, and outcomes would be considered as a second significant result. The proposed evaluation framework can be used by the representatives of public institutions and organizations to measure the impact of programmes financially supported from public sources on the tourism sector in an efficient way. In particular, municipalities´ government bodies can adopt the proposed approach towards sustainable planning and development in tourism