Abstract
Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables
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https://doi.org/10.20885/ambr.vol4.iss2.art2
Copy DOIJournal: Asian Management and Business Review | Publication Date: Jun 5, 2024 |
License type: cc-by-sa |
Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables
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