Abstract
Enterprise innovation activity supposes coordinated technical and business processes of decision-making and its performance required for successful transformation of new product or service from concept to market. The purpose of this study is to develop valuation methods of innovative technology market potential and prospects of their introduction into the production enterprise activity. In order to achieve this goal, we used brand new evaluation tool, this is technology audit conception, application of which increased significantly the accuracy and reliability of technology market potential evaluation. Clarification of terminological essence of technological audit allowed the authors to discover the content of technology audit components required for the market research and thereupon to develop evaluation mechanism for innovative technology market potential using technology audit. This mechanism is built on structure evaluation table of technology market potential level detection as an object of commercialization. To ensure the efficiency of practical effect of the mechanism proposed, the authors systematized and completed methods of functional analysis and scanning of market environment for the purpose of qualitative comprehensive evaluation and innovative technology market potential forecasting.Introduction of the proposed evaluation method for technology market potential will result in the improvement of efficiency of enterprise innovation activity due to more rational distribution of available resources and immediate financing of developments with greater market potential.
Highlights
Commercialization of innovative technology is a basis of efficiency of the intellectual and innovation activity results, creative achievements of any enterprise or organization
According to the results of the study undertaken, we can draw a conclusion that evaluation of innovation market potential is a challenging problem having no unambiguous solution that is based on use of various approaches and methods of evaluation
This conclusion appears from the conducted analysis, as well as from the developed innovation market potential evaluation system conceptual model, summary of the results of research
Summary
Commercialization of innovative technology is a basis of efficiency of the intellectual and innovation activity results, creative achievements of any enterprise or organization. Of individual indicators-factors is not identical to measuring the growth potential of the innovation First, an idea to evaluate innovation market podeveloper resources cost There is a vital need in development uct value takes place, in other words, the capof methodical tooling of quantitative evaluation italization process is carried out In this case, of innovative technology market potential using an income will be a part of profit from the sales the technology audit concept, definition of the of finished products, created using innovative most important (key) rates of market and tech- technologies.
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