Abstract
The company’s success lies in understanding its situation and the differences in its own business and in creating original, and functioning innovation management system. The main task of the owner and management of the company is to create conditions for the creativity of its employees through the created method of providing financial resources and systematic creation of the research team. Innovation and its successful management and implementation helps to overcome the challenges of globalization. The paper aims to evaluate innovation activities, especially concerning the type of implemented innovation activities, initiator, way of development, obstacles, and type of protection of intellectual property. At the same time, the evaluation of innovation activity management is carried out according to the model of Wolcott and Lippitz (2007), which takes into account two parameters, namely the power of authority and organizational responsibility. Data on innovation activities of enterprises are obtained through a proper questionnaire survey carried out by selected innovative companies. The results of the questionnaire survey are evaluated using the IBM SPSS Statistics 21 statistical program. Cluster analysis is also used to identify categories of innovative enterprises.
Highlights
At a time when change is the only constant in the business world, innovation plays a vital role for businesses and entrepreneurs
Innovation activities according to the Oslo Manual (2005) relate to the improvement and improvement of products and services, production processes and are associated with the use of new promotional means for products and services or linked to the introduction of new organizational changes to enhance the process efficiency within the company
Both regions are economically and culturally similar, differences are found in the way they develop innovative products and processes, barriers and in applied innovation management models
Summary
At a time when change is the only constant in the business world, innovation plays a vital role for businesses and entrepreneurs. The paper aims to evaluate innovative activities concerning selected criteria in selected innovative enterprises in the Czech Republic and Poland, focusing on innovative enterprises in the Moravian-Silesian Region and Silesian Voivodeship. The selection of these two border regions is made concerning their similar economic and cultural development, and the conditions for the implementation and management of innovative activities are identical.
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