Abstract
The evaluation of the Russian oil and gas companies' competitiveness in the foreign market under the tough market conditions is of particular importance as it is crucial to retain company's current position and market share. The article makes qualitative and quantitative evaluation of Russian companies in the global gas market. To analyze the competitiveness of the gas industry company in the foreign market, the authors used a dynamic method of evaluating competitiveness coupled with a SWOT analysis. The dynamic evaluation method offers an opportunity to identify the basic factors that influenced the level of competitiveness of the entity under study and, accordingly, determine the main reserves for increasing its competitiveness. Based on the study conducted, recommendations were made on the increase in competitiveness in the current situation of unstable demand and volatile energy prices. By analyzing the PJSC Gazprom level of competitiveness, as well as its external and internal environment, indicators were identified the regulation of which will lead to the progressive development of the organization and increase in its competitiveness. The practical relevance of the study lies in the possibility to use both the research outcome and the proposed methods in a development strategy for the gas industry company.Keywords: advantages, competitiveness management, SWOT-analysis, oil and gas companies.JEL Classifications: L10, F23, N70DOI: https://doi.org/10.32479/ijeep.10275
Highlights
With the rapid humankind development and its exponential growth, the world faced the challenge of finding new sources of energy that could at least partially replace coal and wood
To analyze the competitiveness of PJSC Gazprom within the framework of this study, it is proposed to apply a dynamic method for evaluating the competitiveness of an enterprise in the foreign market, together with the construction of a SWOT analysis matrix
The analysis of the calculations (Table 3) suggests that throughout the analyzed period of 2015-2018 the competitiveness indicator of PJSC Gazprom in comparison with the key competitors of the fuel and energy industry in the world market was consistently >1 (1.81> C> 1.23), which indicates the high competitive status of the company compared to its key competitors in the foreign market
Summary
With the rapid humankind development and its exponential growth, the world faced the challenge of finding new sources of energy that could at least partially replace coal and wood. Gas and oil became such sources as they are currently the main sources of energy and important commodities in the export market of many countries of the world. Natural gas plays an important role in global power consumption, as gas is relatively affordable and environmentally friendly. Most (83.4%) of the world’s gas resources are concentrated in twelve countries (Figure 1), while 64.4% of global reserves belong to five of them (BP, 2019). Gas suppliers export two types of goods: Both liquefied (LNG) and unliquified natural gas. LNG is natural gas artificially liquefied by cooling it to –160°C to facilitate its storing and transporting. If traditional gas is piped, LNG can be transported by sea vessels, but its further application needs maritime gasification terminals
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