Abstract

In this ruthless society, digital suppliers are noteworthy in building each organization to be productive and rich. Hence, choosing a reliable and well-grounded digital supplier becomes very necessary. The process of choosing digital suppliers is a multiple-criteria decision-making compliance. Digital suppliers are decided by considering some factors which improve the productivity of the suppliers. Digital suppliers’output is grounded on behalf of the digital suppliers’ criteria. Extra precaution is required to confirm these criteria. This paper looks at digital retail shopping in Iran, which includes the selection of the best digital supplier on applying MCDM strategies called SWARA as well as WASPAS in fuzzy surroundings where SWARA strategy is applicable to establishing the weightage of the factors and WSM, WPM and WASPAS strategies are applicable to establish the best as well as worst supplier and also the gratings of the suppliers in a probabilistic surrounding made by linguistic concepts by triangular fuzzy numbers deciding through resource persons. By applying SWARA methodology in a fuzzy environment, the implications of the findings demonstrate that the factor named high-quality certification contains the maximum weight and the factor named accountability contains the lowest weight. Applying WSM, WPM, and WASPAS also demonstrates that digital supplier 2 is the best and digital supplier 3 is the worst.

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