Abstract
The innovative development of new retail supply chain driven by data is of great significance to enterprises, which can improve operational efficiency, improve service quality, optimize cost control, strengthen supply chain cooperation and coordination, and promote business model innovation, so that enterprises can maintain competitive advantage in the fierce market competition, to achieve sustainable development. Therefore, enterprises also actively analyze the challenges and opportunities faced by the development of digital new retail supply chain driven by data, and actively take measures to explore innovative strategies for the development of digital new retail supply chain based on their own conditions. Such as strengthening data quality management, strengthening data security protection, improving technical infrastructure, changing organization, cultivate talents, and promoting cooperation among supply chain participants to facilitate the smooth development of the new digital retail supply chain.
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