Abstract
This study developed an evaluation model for addressing the travel risk of freelancers in group package tours (GPTs) to extend the existing literature regarding travel risk. A focus-group method was used to generate sample items, and an analytic hierarchy process (AHP) approach was used to develop and validate a model for evaluating the travel risk of freelancers. Based on expert opinions, the travel risks of freelancers were identified and categorized as financial, transportation, social, hygiene, scenic spot, and general risks. Based on the findings, the results of this study may be useful to freelancers in the tourism industry in Taiwan and in other countries. Implications for management and future research are discussed.
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