Evaluating the Linkage Uniting HR System and Competitive Advantage Status in Private Banks

Abstract

Indian Private banking sector is growing at the swift rate thus contributing large to the GDP of the country. Banking system is the backbone of any economic ecosystem. In Indian banking sector count of private banks has increased much in recent times giving consumer more choices to switch in case they feel unsatisfied with the service quality, so it is more challenging to retain customers. In service industry HR management needs to revamp so as to sustain in the competitive and dynamic era as it has emerged as one of the key differentiator over the years to influence competitiveness of banks in India. In this era of knowledge based economy we have to realise the strategic role of human resources to gain competitive advantage. This paper attempts to analyse the contemporary level of HR System and Competitive Advantage in private banks of India and further, examines the relationship between the two and thus the effect of HRS on CA Status. Random sampling technique was used to collect data from 234 respondents of three leading private banks. The findings suggested that focusing on the HR functions and practices banks can survive in this competitive environment and can gain sustainable competitive advantage.